Having a strong online presence is a necessity for small businesses; however, this alone is not enough for them to thrive. Many prospects now check small businesses through their social media accounts and then check reviews. One of the best ways to enhance your business’s visibility and credibility is through a Google Business Profile.
This article will show you why Google Business Profile is an amazing tool for boosting your business’s visibility and credibility.
Most of our clients, including Small Business Coach, have seen incredible results by optimizing their Google Business Profile. Not only did they grow their business, but they also got high-quality clients. Do not overlook this tool.
The Ultimate Goal: Three Pack
Securing a spot in Google’s Three Pack will impact your business greatly. Why? When clients look at local products or services, the businesses in the Three Pack are the first they see, which often leads to a higher click-through rate, leads, and closing clients. 90% of buyers only shop in the three pack.
Step 1: Create your Google Business Profile
Creating and setting up your Google Business Profile is the first step in achieving the main goal.
- Visit Google My Business
- Sign in with your existing Google account.
- Enter your business name
- Choose your business category
- Add your business location
- Add your business contact information
- Verify your business
Step 2: Optimize your Business
Now that you have created your Google Business Profile, it is important to optimize your account. That means you need to make sure that you have put all the important information about your business in all sections of the Google Business Profile.
Step 3: Upload High-Quality Photos
Upload high-quality photos of your business products or services. At the same time, you also need to optimize the photos you will be uploading to your profile by adding your business name, location, and tags to your photo details.
Step 4: Get Reviews
The best way to strengthen your business’s credibility is by getting amazing reviews from your clients. So, always ask and encourage your clients to leave positive reviews on your Google Business profile.
Note: Never make this common mistake that many businesses are making. Not responding to reviews.
Always respond to reviews you get and use keywords that are relevant to your business, because it will help your Google Business Profile’s visibility and credibility.
Step 5: Do regular posts
Always keep your clients informed about your business products or services by sharing new offers or updates about your business. Two posts a week is good; this way, you keep the engagement momentum of your clients and maintain their interest and loyalty.
Conclusion
Google Business Profile is a powerful tool that a small business owner and top business coaches can leverage. Not only is it free, but it is also widely used by people when looking for products and services. With this tool alone, you can enhance your business visibility and credibility locally. All you need to do is create and optimize your profile, upload high-quality photos and updates regularly, ask for a review, and reply to the review. This way, Google Business Profile will surely help your small business stand out in local search results and attract high-quality clients.
