About the company
More than a directory – we connect, educate, and empower
As the coaching industry continues to grow exponentially, it can make it challenging for prospective businesses and clients to determine where they should go to find the right coaches, whilst ensuring those coaches are who they say they are and backed up with relevant qualifications and accreditations – our team personally checks all credentials.
Beyond Traditional Directories
The Business Coach Directory (BCD) has evolved from a simple listing platform into the UK’s premier professional ecosystem for coaches, consultants, and HR professionals. We recognised that today’s coaching professionals need more than just visibility – they need continuous development, strategic connections, and community support.
Our mission: To transform how coaching professionals discover opportunities, develop expertise, and build meaningful relationships that drive business growth.
Our Three-Pillared Approach
Connect – Directory & Discovery
We connect great coaches with those who need them through verified profiles, quality assurance processes, and smart matching between coaching expertise and client needs. Our platform leverages the latest technology including online booking capabilities, social media integration, client reviews, and video profiles – all accessible through a single, comprehensive platform.
Educate – Learning & Development
We educate professionals with cutting-edge insights through monthly expert webinars featuring world-class speakers and thought leaders. Recent sessions have covered AI ethics in coaching, neurodiversity in the workplace, and advanced facilitation techniques, ensuring our community stays at the forefront of industry innovation.
Empower – Community & Networking
We empower professionals through bi-annual networking events in premium locations, intimate professional groups, and quarterly virtual community sessions. These carefully curated gatherings of 30-50 attendees create meaningful connections that drive strategic business development and collaborative growth.
Supporting Every Stage of Your Journey
As soon as a coach’s profile is fully completed, it goes to work – reinforcing credentials, providing multiple ways for prospective clients to connect, and raising search engine visibility.
For Established Coaches: Move beyond simple visibility to active business development through our comprehensive ecosystem of client connections, professional education, and strategic networking.
For Trainee Coaches: We provide a dedicated pathway to build qualification hours by advertising services either free of charge or at a nominal fee. From personal experience, our founder Charlotte identified this as crucial for helping trainee coaches not only obtain their qualifications, but build confidence, explore different coaching approaches, and discover their unique niche.
The Complete Professional Ecosystem
Our three pillars work together to create compound growth: Connect provides client opportunities, Educate delivers cutting-edge expertise, and Empower builds the strategic relationships that drive referrals and collaborative partnerships.
Business Coach Directory – Where exceptional coaches and aspiring clients come together in a thriving professional community.
So how did the Business Coach Directory come to life?
In 2018, Charlotte Elmer was made redundant from her successful 22-year corporate career specialising in Strategic Partnerships and Alliances. This unexpected transition provided time to reflect on her next chapter after working internationally in the City.
In 2019, Charlotte established Charlotte Elmer Coaching Limited, combining her extensive leadership development experience with formal training. She earned her Diploma in Transformational Coaching with Animas, complementing her 25 years of expertise working with diverse organisations – from large corporations and SMEs to non-profits and start-ups.
Drawing on this wealth of experience, Charlotte developed the innovative ELMER Leadership Framework (Engagement, Listening, Mentorship, Ethics, Relationships), which includes assessment tools and comprehensive development programmes.
Identifying the Gap
As Charlotte grew more confident in her coaching practice, she identified a crucial problem in the coaching industry. New trainee coaches struggled to establish themselves, whilst potential clients found it difficult to understand coaches’ varying qualifications, accreditations, and experience levels.
The Solution: Business Coach Directory
The Business Coach Directory was born from Charlotte’s desire to solve both sides of this challenge:
- Support emerging coaches in building their professional presence
- Help clients make informed decisions by providing clear information about coaches’ credentials and expertise
- Elevate industry standards through transparent credentialing
Charlotte recognised that effective coaching relationships depend on proper matching between coach expertise and client needs – something impossible without clear, accessible information about qualifications and experience.
Continuous Evolution
Charlotte believes there’s no such thing as a finished product and welcomes feedback on improving the directory further. If you have suggestions or features you’d like to see, please get in touch.
To learn more about Charlotte and her consulting & coaching practice, visit: www.elmeracademy.com
Contact us
If you want to learn more about the Business Coach Directory, have feedback for us, or want to check the status of your membership verification, please use this form.
If you’re having any issues, you can also send these, however it’s possible that you can find the solution on the support page, so we recommend you check this before getting in touch.
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